Bluetext: Evolving the Operations of a Digital Agency
Based out of D.C., Bluetext is a digital agency experiencing exceptional growth. It all began with a fast start, landing numerous clients within 90 days of launch. This includes Adobe and Ernst & Young, then quickly adding Dell, Cisco, Google and Intel, to name a few.
Importantly, their margins are much higher than the typical agency – all grounded in an exceptionally efficient operating model. This includes proprietary pricing strategy, well-run off/near-shore production, an emphasis on culture-building, and an internal recruitment machine. In fact, Bluetext is on a mission to completely optimize the fundamental roles required to operate a digital agency.
Join this session, as Jason Siegel, Managing Partner and Chief Creative Officer, walks through their model. He’ll outline their best practices for back-end operations, talent management, new business and agency leadership.