The Mirren Agency-Client Relationship Evaluation: Pinpoint Your Vulnerable Clients
Although clients continue to expand their marketing budgets, they are still leaving agencies at a record pace. Often, this is due to spiked client expectations – due to the complexity and pace of change. In too many cases, these departures could have been easily prevented.
Nadine will provide you with a model to benchmark the health of your client relationships – and your client-facing teams. This will inform which clients are most vulnerable, why, and steps you can take to immediately strengthen the relationship. Importantly, this will also provide insight for untapped organic growth opportunities.