Agency Strategy: Surprise, Your Audience Is Human

04 Nov 2021
11:00 am

Agency Strategy: Surprise, Your Audience Is Human

Jason will address why marketing has lost its humanity and therefore its ability to connect with people in meaningful ways. The advent of advanced technology, data, analytics and segmentation has distracted agencies and clients away from the reality that they’re targeting real people.

In this session, we’ll take a look at how strategy must evolve yet again – outlining where key aspects of your strategic process can innovate – to improve its effectiveness.