Christopher S. Martin, Executive Director on the S4 Board and Founder of Data.Monks within Media.Monks, has a 20-year track record of building and leading successful technology focused operations and client services organizations.
Christopher earned his Bachelor of Science in Computer Engineering from Lehigh University and Masters of Business Administration from The Wharton School, University of Pennsylvania. Prior to co-founding MightyHive in 2012 (an original S4 Capital merger), Christopher held leadership positions at Yahoo!, including Director of Targeting Operations for Dynamic Creative and Audience Targeting Ad Products. While at Yahoo!, Christopher spearheaded the acquisition integrations of Dapper, 5to1 and Interclick.
Christopher is at the forefront of integrating the Data & Digital Media practice with the Media.Monks Content group. Within Data.Monks, Christopher is responsible for leading strategy & operations, bringing in a number acquisitions over the past 2 years, including Delicious Data in Korea, ConversionWorks & Brightblue in the UK, Digodat in Argentina, Lens10 & Destined in Australia, Orca Pacific in the United States, and ProgMedia & Raccoon Group in Brazil.
Data.Monks employs over 850 people in 34+ offices globally and has been nominated for several industry awards, including AdExchanger Awards Best Programmatic Consulting Or Advisory Firm, Top 20 Google Solutions Provider by CIOReview, and Digiday’s Most Dedicated to Employee Growth. Further, MightyHive’s work in-housing digital media at Sprint has been turned into a case study by Harvard Business School.