Elizabeth is the Chief Strategy Officer of The Martin Agency. She recently rejoined the creative juggernaut after four years at IPG sister agency MullenLowe U.S., where she became one of the youngest CSOs in the industry. An Ad Age “40 Under 40” and “Woman of the A-List,” Elizabeth is best known for the way she turns strategy into the cultural engine of an agency.
Her approach to running an integrated strategy group like an R&D lab has netted a social content studio that generated tens of millions of dollars in earned media for Burger King, a data arts lab that fueled a 92% new business win rate, and cultural insights that landed E*TRADE among the top Super Bowl spots in industry rankings. In recent years, she’s had the opportunity to work on brands like JetBlue, Grey Goose and “Change the Ref,” a youth movement that uses urban art and non-violent communication to raise awareness about mass shootings.
Elizabeth has led teams that have won Lions at Cannes, Pencils at the One Show and Effies at, well, the Effies. She is a three-time winner of the Jay Chiat Awards — the industry’s highest award for strategic excellence — and she’s a contributing writer for Fast Company, Ad Age and Adweek.